Design   •   Branding   •   Strategy   •   UI/UX   •   Interaction    •   Experiential

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Josh Cole | Creative Director & Technologist

Brand Identity & Packaging

for
Willow Bed

Josh Cole
Creative Director & Technologist

Willow Bed

Brand Identity & Packaging

.01

/ The Ask

The founders of Willow Bed had just created a new product to go head-to-head with the other players in the mail-order bed market. To solidly take their place they needed a new brand and product packaging to go with their comfy new sleep spot.

.02

/ Role

Creative Direction, Brand Strategy

.03

/ The Work
The Identity
The Mood Board
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